Blue Shield of CA – Uncovered

“Uncovered” focused on provocative statues placed as public art exhibits throughout the state of California to highlight the 6.7 million uninsured Californians and the need for universal healthcare. Olympian Janet Evans and BSC CEO Bruce Bodaken served as spokespersons to encourage Californians to become educated about universal healthcare and share their opinions with elected officials.


“Uncovered” resulted in more than 200 TV segments and print articles nationwide with an advertising equivalency of more than $2 million including SF Chronicle, Associated Press, Fox News Channel and more.

Blue Shield of California Blue Shield of California Uncovered